Bombay shaving company

Report on BOMBAY SHAVING COMPANY

PREFACE

As the above picture suggests, we are going to take a look at the most eco-friendly ingredients using company, which is the 'Bombay Shaving Company'. And the name itself gives us some clues on what we are going to discuss about.

Bombay shaving company is a company which uses 100% natural ingredients in making any of their products. But ofcourse, everything we do is not perfect, it has pros and cons, done minor mistakes and some extra changes needed, this one has some of them too.

IMPROVEMENTS FOR INSTAGRAM PLATFORM

* The quote,"It's always about how much you're willing to do, always about your passion." First things first, if they are making the instagram id for their products then their main focus should be on that. Second, the quote doesn't match the picture added with it nor relates to their products or marketing style so this can be a changing factor.

* And maybe if the quote meant something, many people wouldn't be able to understand so they should have clearity in their content.

IDEAS FOR PRODUCT PROMOTING

Coffee - a beverage which is the apple of 'not one' but many eyes and using it as a main lead in any product means double sale. Ideas for promoting coffee flavoured face wash and scrub include:

* Making creative add content for it.

* Hiring famous paid artists to promote it. 

* making funny reels, quotations or tag lines to make it more attractive as now a days, everyone is moving towards social media, specifically instagram, thus, it can creat more sales and promotions.

SWOT ANALYSIS

Keeping some of the above factors in mind, the company can grow more and can gain more success.

Competitors and their strategies

BSC has many competitors. Some of which include:

• Beard Lab. 10 employees.
• Beardbrand. 40 employees.
• The Man Company. consumer goods. 130 employees.
• Beardo. cosmetics. 120 employees.
• Shave Mob LLC. 110 employees.

And BSC has 109 employees in total till date.

Talking about the strategic planning of other competitors, there is a major difference between some of them as content differs, production differs, market prices and strategies differ and mainly, their teamwork differs.

POTENTIAL OFFLINE CHANNELS FOR PROMOTION

Many potential offline channels are there in india, some of which are listed below:

1. Business Cards

Investing in well-made business cards is one of the most effective ways to get your business out there. Set your brand apart by choosing a unique design that reflects your brand values and creativity.

2. Create pamphlets and flyers

Another way to get your brand message out to your target market is to give away printed marketing material. Flyer printing may seem like an old tactic, but that doesn’t mean it doesn’t get results, especially if you’re heading to a trade show, or trying to gain some visibility in your local area.

3. Publish a book

Your business is likely passionate about the knowledge it provides and is probably already sharing valuable information with its customers. However, you can share your business’ expertise with a larger audience by publishing it. 

4. Rebrand

A little change can go a long way! Even something as simple as changing the look of your business will keep you looking fresh, impressive, and relevant. Consistently perfecting your brand will allow for a stronger company voice and ultimately speak out towards the credibility of your business. 

5. Offer coupons

There’s no better way to foster brand loyalty and get your message out there than by throwing a sale.

6. Send out seasonal cards and gifts

Love the holidays? Send out cards and small gifts to clients and use special occasions and milestones to make your presence known. And you don’t have to spend a lot of money celebrating with your customers.

7. Create your own events

When venturing out into the community, cross-promoting with different companies, or even launching a new book, creating your own events within the community (or virtually streaming) can be a great way to market your business. One major benefit of planning events is that it can serve as both an outreach and networking initiative. You’ll get to engage with both customers and potential partners while also supporting your community by hosting local events.

8. Network your way to success

Even with a small business, you can network your way to success. There are countless opportunities to build a business network even in a small town, so make sure that you attend all relevant business activities in your area.

9. Participate in trade shows

Attending and participating in trade shows is another way to get more exposure for your business. Whether you’re displaying or selling, you’ll be able to generate quality leads in just a few short days.

10. Refine your elevator pitch

One major way to help market your business offline is to refine your elevator pitch. Whether you’re at a sponsored event, doing community service, or reaching out to potential partners, it’s crucial that you’re able to represent your business’ ideas and be both straightforward and compelling. 

CONCLUSION

A better way to make success in your business is to make efforts.